The Legal Trick Energy Brands Use To Deceive You

You pay full price. They cut corners. And somehow, you end up blaming yourself for low energy.

SHOW ME THE TRICK
The loophole

'Proprietary blend' Is NOT Just About Competition

'Proprietary blend' is a mixture of ingredients in undisclosed doses. It once protected genuinely effective formulas from being copied by competitors. Today, it often protects weak ones from being exposed.

Legally, it only has to disclose the total weight of the blend. Not the dose of each ingredient. Not the minimum needed to actually work.

This means a label can list 10 impressive ingredients, fill the blend with the cheapest one, and sprinkle in trace amounts of the rest.

pixie dusting /ˈpɪksi ˌdʌstɪŋ/

Industry term for adding an ingredient in an amount too small to do anything, purely so it can appear on the label.

Nobody checks whether the ingredient you bought it for is dosed to do anything. Not the label. Not the FDA. Not the brand — as long as the paperwork's technically legal.

You might only see things like: "Standardized to 7%" and that is NOT a dose. It's a percentage of an amount you can't see.
The Problem

An Underdosed Ingredient Is Just There for the Label

Here's the math behind a typical proprietary energy blend.

732 mgtotal blend
8ingredients
~91 mgper ingredient, at best

Published research on these ingredients usually uses 5 to 10 times that amount. You weren't taking it. You were tasting it.
THE EXCEPTION

One Brand Chose Transparency

Meet PureLane NMN — steady energy build on 4 simple rules.

  • Single-ingredient formula

    So there is nowhere to bury a trace amount.

  • The direct precursor to NAD+

    The molecule your cells actually use to make energy.

  • Fully disclosed dose

    No proprietary blends. A fully disclosed dose, used in published research.

  • 99.9% purity, third-party tested

    So you don't have to take our word for it.

Try Purelane NMN

30-day money-back guarantee
The MECHANISM

Why Energy Drops With Age and How NMN Supports It?

Feeling low energy, fatigue, or 'not yourself lately' is often your cells saying: "We're running low on NAD⁺."

  1. Your Cells Run on NAD⁺

    NAD⁺ is the molecule your cells use to convert food into usable energy.

  2. NAD⁺ Declines as You Age

    As we age, NAD⁺ levels drop dramatically, up to 50% by age 40. Low NAD⁺ makes it harder for your cells to produce energy.

  3. NAD⁺ declines with age ²

    Relative NAD⁺ levels vs. age 20

    A downward curve showing relative NAD⁺ levels falling from age 20 to age 80, passing about halfway by mid-age. 100% 50% 20 40 60 80 ≈ half by mid-age

  4. NMN Is the Direct Precursor to NAD⁺

    500 mg of NMN (β-nicotinamide mononucleotide) daily supports healthy NAD⁺ levels, helping your cells make their own steady energy.*

NAD⁺ declines with age ²

Relative NAD⁺ levels vs. age 20

A downward curve showing relative NAD⁺ levels falling from age 20 to age 80, passing about halfway by mid-age. 100% 50% 20 40 60 80 ≈ half by mid-age
The Proof

Nothing Hidden Inside a Blend.

  • Fully Disclosed Label

    The entire Supplement Facts panel. Every number, nothing folded into a blend.

    Supplement Facts

    Serving size 1 capsule
    Servings per bottle 30
    β-NMN 500 mg
    Proprietary blends None
    Fillers None

  • Third-party Tested

    Every batch is tested by an independent lab — not just checked in-house.

    What Gets Tested

    Identity (NMN) TESTED
    Heavy metals TESTED
    Microbials TESTED

  • Certified Facility in the USA

    Manufactured in a cGMP-certified facility in the USA.

    Facility Certification

    Standard cGMP
    Location USA
    Compliance CURRENT
Try PureLane NMN

30-day money-back guarantee
Side by side

Why PureLane NMM?

PureLane NMN

No fillers. One ingredient.

500 mg per capsule, printed on the front.

Third-party tested every batch.

Dosed at the level used in research.

Made in a cGMP-certified US facility.

Other brands

Fillers and blends. Doses undisclosed.

A share of a blend total. Often a trace.

Rarely tested, and rarely published.

No published basis for the amount.

Facility often undisclosed.
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PureLane Labs

Pure NMN Capsules

  • 500 mg of NMN per capsule, dosed at clinically-studied level
  • 99.9% purity, third-party tested
  • Manufactured in cGMP-certified US facility

30 days. Risk-free.

Take PureLane daily for 30 days. If you don't feel the difference, email us and we'll refund you in full. Opened bottles included.

The Research Behind NMN

Fatigue and drowsiness

108 adults over 65. 250 mg NMN daily for 12 weeks, randomised and placebo-controlled. Participants taking NMN in the afternoon showed significantly lower drowsiness and lower total fatigue scores than placebo. ³

Kim et al., Nutrients, 2022

NAD⁺ levels and physical performance

80 healthy adults aged 40–65. Placebo, 300 mg, 600 mg, or 900 mg daily for 60 days. Blood NAD⁺ rose significantly at every dose versus placebo and baseline. Six-minute walking distance improved across all NMN groups. ⁵

Yi et al., GeroScience, 2022

Asked by people who don't trust labels anymore

Why only one ingredient? Isn't more better?

"More ingredients" is exactly where pixie dusting hides. Ten underdosed ingredients do less than one properly dosed one. We'd rather give you the full amount of the thing the research is actually about than a sprinkle of ten things that look good on a label.

Is 500 mg of NMN actually enough?

It sits in the middle of the range used in human research, which runs from 250 mg to 1,200 mg a day. We chose 500 mg because it delivers a meaningful dose in a single capsule — nothing to split, nothing to remember twice a day.

Will I feel it like caffeine?

No, and that's the point. NMN isn't a stimulant and doesn't act on adenosine, the pathway caffeine works on. It supports your cells' own energy production rather than forcing a spike, so most people describe steadier days rather than a jolt. It won't interfere with sleep, and you can keep your coffee.*

If nobody checks doses, why should I trust anyone?

You shouldn't. You should verify. Labelling rules don't require a blend to disclose per-ingredient doses, which is why we don't use a blend at all: one ingredient, one dose, one independent lab report per lot.

What if it doesn't work for me?

Then it costs you nothing. You have 30 days from delivery. If you're not satisfied, email us and we'll refund your order in full — opened bottles included.

References
  1. Third-party testing — certificate of analysis available on request
  2. Front Endocrinol, 2022 — whole blood NAD⁺ and aging, n=1,518. PubMed 35388296
  3. Kim et al., Nutrients, 2022 — PubMed 35215405
  4. Liao et al., J Int Soc Sports Nutr, 2021 — PMC8265078, PubMed 34238308